The Business Behind Skincare: Product Lines, Pricing, and Professional Strategy

In my latest Facially Conscious episode, I explore something that interests me—the business side of skincare products. Why do doctors create their own skincare lines? How do pricing strategies vary across different market segments? What makes a product line successful in a medical or aesthetic practice?

These questions matter whether you're a physician looking to add an aesthetic department, a practice manager optimizing retail revenue, or a skincare professional building your business. Understanding product positioning, quality indicators, and how to guide clients through choices isn't just good patient care—it's smart business strategy. Through my consulting work with Esthetic Concierge, I help practices navigate these decisions to create profitable, patient-centered skincare programs that improve clinical outcomes and business growth.

Read more at https://trinarenea.substack.com/