Educating Clients About Neuromodulators: An Esthetician's Guide to Botox

Learn how to educate clients about Botox and neuromodulators in a relaxed, pressure-free way. Expert advice for aesthetic professionals focused on building trust practices.

How do you educate clients about neuromodulators without creating pressure or unrealistic expectations? After over 21 years in the industry, Trina Renea shares her approach to client consultations, the importance of skilled injector partnerships, and how to build an aesthetic practice that focuses on education to result in sales naturally. This is essential reading for spa owners, dermatology practices, and aesthetic professionals.

Client education is crucial in the injectable field. In this article, I share insights from over 21 years of experience: how to have nuanced conversations about Botox and neuromodulators, when to recommend treatment versus when to advise clients to wait, and how to build trust instead of exerting pressure. I also break down the current neuromodulator market (Botox, Dysport, Xeomin, Jeuveau, and Daxxify) and what esthetic professionals need to know about integrating these discussions into consultations. If you're developing or improving an esthetic department, this is essential reading.

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